Top 5 Social Networking Apps Performance in Italy Q2 2022

In the second quarter of 2022, the top social networking applications in Italy saw varied performance metrics across weekly downloads, revenue, and active users. This data, sourced from Sensor Tower, provides a comprehensive overview of how these apps fared during this period.

WhatsApp Messenger maintained a strong presence with weekly downloads ranging from approximately 53K to 110K. Active users remained relatively stable, fluctuating slightly around 31M.

Telegram Messenger experienced a steady download rate, starting at 96K downloads per week and ending the quarter with about 63K downloads. Active users hovered around 11M, with a slight increase towards the end of the quarter. Revenue saw a notable spike in the week of June 20, reaching approximately $3.8K.

Facebook showed consistent weekly downloads, maintaining figures between 52K and 69K. Active users fluctuated around 25M, with a peak of approximately 26M towards the end of June. Weekly revenue was highest at the beginning of the quarter, around $24K, and saw a slight decline to about $16.7K by the end of June.

Messenger reported weekly downloads ranging from 42K to 56K. Active users remained stable at around 17M. Revenue remained relatively low, peaking at around $464 in late March and fluctuating slightly throughout the quarter.

Lobby - 1 minute video call saw a significant spike in downloads in mid-April, reaching approximately 98K. However, this was followed by a sharp decline, ending the quarter with around 989 downloads per week. Active users mirrored this trend, peaking at around 102K in late April and gradually decreasing to about 21K by the end of June.

For more detailed insights and data, visit Sensor Tower.